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Video Transcription Services

Transcribing video becomes important when it comes to focus groups. Recording the audio of focus group meetings captures what’s being said, though it can be quite confusing afterwards to listen to if not all of the speakers identify themselves. A transcript of a video helps you identify the speakers more without difficulty.

When you think of video transcription, the first thing that generally comes to mind is audio to text. But there are plenty of situations in which transcribing video is an absolute must.

Let’s say you’re a journalist or researcher. You conduct interviews with subjects for a story or for a study and record them with a video camera. In either situation, you want to review what the person said without having to watch the entire video. You don’t have the time to transcribe the interviews on your own, because you’re a busy professional on a deadline. That’s when a transcript service can help you create a text version of the interview so you can easily glance at it as you’re writing your story or report.

Why transcribe your video?

Even if you’re not a journalist or a researcher, there are still some compelling reasons to transcribe video. If you’re a business owner and you’ve got a website, you’re aware of the power of video content for marketing as well as to retain and engage customers. A transcript of your video makes it even easier to reach out to current and potential clients.

Search engines aren’t designed to index video content – they locate relevant text results. When you’ve got a transcript of your video, customers can find your company faster because the search engine will match their search terms to the text in the written record of the clip. Also, when it’s time to create other types of content, such as blogs or social media posts, you can quickly find notable quotes or interesting facts in the transcript that can be incorporated into your other marketing methods.

In addition, video transcription makes that type of content accessible to the hearing impaired. They can feel as though they’re not missing out on video content because of hearing difficulties. And even if someone isn’t hearing impaired, he or she might not always be able to watch a video with the sound on. Reading the transcript allows them to understand what’s going on in the video, even if they can’t listen in.

Have questions? Email us at info@transcriptioncanada.ca or phone 647-278-6672

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